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NEW SHOWROOM (April 2010)  512x340.jpg)
Sunrise has now invested in presenting its finest products in a brand new showroom. The showroom gives our customers the opportunity to view our products before they purchase them, it also supports our clients bag customisations providing a warm and friendly environment to accompany product development. In turn this helps us work towards greater customer satisfaction. Come and check out Sunrise’s latest products and designs just call Wolverhampton’s head office and book an appointment today SPRING FAIR SUCCESS (April 2010) Yet again the spring fair has prevailed as a success. The 2010 Spring Fair has generated new and exciting opportunities for the Sunrise team. The launch of the new spring/summer patterns was welcomed with open arms, gaining positive feedback from existing and new customers. This has spurred us to be more innovative and unique, working with new pattern experts we have 5 new hot patterns named the Suzie Silk range lined up for this years Autumn/Winter which will be showcased at Septembers fair. Moving forward we have concentrated on product development bringing on board new product designers from Hong Kong and London supporting us in providing greater customer satisfaction. However the undisputed winner in the product style stakes is clearly the light weight travel products which have proved a hit with all of our customers. Sunrise has simply recognised and designed the right products for the wants and needs of the consumer. The wheels are now turning for the preparation of the Autumn/Winter Spring Fair look out for our light weight luggage, cabin sized wheelie bags and original patterns.
The Spring Fair - NEC 6th-11th Feb 2010 (Jan2010)
A dawn of a new decade brings with it many challenges but also opportunities for those that seek to challenge the constraints and fixed parameters of satisfactory. Sunrise have decided to take on the challenges that are facing consumers in this new decade by meeting those challenges head on and offering its own unique solutions.
Sunrise Bag Company will unveil its latest range of ultra “light as a leaf” travel solutions that solve the pressing issue of baggage allowance that offer travellers excellent light weight solutions all combined in a typically Sunrise affordable package. Sunrise will also unveil its latest funky printed range of luggage for the fashionistas out there, presenting the must have designs for 2010. Its not all just luggage, Sunrise will also showcase it latest budget Miss K fashion handbag range and the NEC spring fair will also be the location for the launch of the much awaited premium fashion handbag and accessory range Angel. All shall be revealed at the spring fair to be held @ the NEC from the 6th - 11th Feb 2010.
HALL 1 –STAND NO: 1H33/J34
HALL 20 –STAND NO: 20J05
NEC Autumn Fair Update (October 2009) The recent autumn fair held at the National Exhibition Centre has again re-enforced Sunrise's position as the market leader of budget priced travel goods. The fair allowed Sunrise to preview the new and exclusive designs and prints for 2010 to fantastic acclaim. Sunrise's creative design manager David Taylor commented at the show that the process of transferring the designs from copy book to actual production can take up to 6 months but that it is all worth the while once you can view the actual product. "I am so exited about the new 2010 range that we have put together, it is the first time I have seen the finished articles since I authorised sign off a few months ago, they look fantastic. The designs were also appreciated by clients new and old that attended and Sunrise is also proud to announce a major contract for budget fashion handbags with the one of the UK's leading high street fashion retailers
The Sun keeps on Rising (May 2009) We are proud to announce that Sunrise Bags are moving to a new purpose built cash and carry facility in Manchester that will help facilitate Sunrise’s credit crunch defying growth targets. The move to Unit 4 59b Derby Street Manchester will provide an extra 4000sq ft of space and an additional 10 car park spaces allowing for a more relaxed buying experience. Manchester Branch manager Bal believes that the move will provide a more contemporary wholesale buying experience as well as providing more space to showcase the new and expanding range of Sunrise products.
Sunrise’s new for 2009 product range has been greeted with fantastic acclaim, building upon last years core principals of affordability and style, the 2009 product range brings diversity to the mix with a massive range of laptop bags, camera bags, satchels, purses and travel accessories. The new range coupled to the existing range of luggage, handbags and travel bags will expand the brands product portfolio to offer affordable style across a larger product mix
Sunrise moving on up (March 2009) 
Sunrise Bags are pleased to announce that they are moving to new showrooms in Birmingham. The move from Hospital Street to 312 Summer Lane will provide customers with a more contemporary environment coupled with improved accessibility. Branch manager Gill says that “the move to the new showrooms will allow our clients to browse our products in a more comfortable environment, I think incorporating core retail principles such as ambience and comfort has to be applied to wholesale trading” Sunrise Continues to Defy the Economic Gloom (March 2009) 
Sunrise Bags is continuing to defy the doom and gloom in the economy after a stellar trade fair at the N.E.C. The recent Spring Fair allowed Sunrise to showcase its Spring-Summer collection of handbags and travel goods to unanimous praise. The company's dominance as the market leader for quality products at affordable prices has allowed us to reinforce our brand’s position as the "go to" brand for affordable bags and luggage, and to attract consumers looking to gain maximum value for money during the credit crunch. BAA Cabin Luggage Announcement (February 2009) BAA has recommended that passengers double-check the polices of their airlines in regards to baggage allowances. Previously the BAA had enforced restrictions as to the number of bags passengers were allowed to carry on board the flight. The One bag per passenger rule is now being lifted however the ultimate decision is at the behest of the airline.
At Gatwick Airport, significant engineering works are underway, which will allow the restriction to be lifted in the near future. As part of a phased approach, from 7 January, passengers connecting flights through Gatwick’s South Terminal will be able to travel with more than one piece of hand bag if their airline allows. This will also apply for passengers on connecting flights only via the North Terminal from 11 February Trade Show Update (January 2009) 
Sunrise Bag Company previewed its latest spring summer collection at the recent Chic show (18/01/09) held at the Ricoh stadium in Coventry. The show gave clients the opportunity to catch a glimpse of the latest Miss K and Compass products and ideas for 2009. The show proved a great success, the overriding reaction from the show was that style at an affordable price was the demand from consumers, a message that reinforced the significance of Sunrise bag company’s commitment to ‘high design’ and ‘affordability.’ Logistics Improvements (December 2008) .JPG)
Sunrise Bags have reinforced its commitment to the environment by introducing a new fleet of three Mercedes-benz commercial vehicles that will compliment the excellent logistics support offered by Dynamic Parcel Distribution (DPD.) Delighted logistics manager Mark Trowman welcomed the arrival of the new fleet of vehicles; “ The new fleet of vehicles will really improve our logistics operation. The new vehicles offer greater fuel efficiency, load bearing flexibility and allow us to offer our clients a more efficient delivery system.” The new fleet of commercial vehicles will allow Sunrise Bags to provide direct internal distribution of parcels from 60 to 250 parcels. The new fleet of vehicles have been fitted with integral tracker systems that will allow clients to track and trace parcels at any time from point of dispatch to delivery Update on the NEC Autumn Fair 2008 (November 2008) Sunrise bags is pleased to announce its success at the NEC 2008 autumn fair by significantly increasing its market share whilst at the same time securing two of the biggest retailers in the bag industry. Some of our new clients that we now officially supply as a result of the fair include TJ Hughes and The Bag Shop of Ireland. Our overwhelming success has been largely attributed to the offshore manufacturing plant Sunrise owns in Nantong, China. The transfer of the plant from Wolverhampton to Nantong has resulted in a massive 60% reduction is the cost of manufacture. This saving has in turn enabled the firm to freeze prices even in the face of a growing market downturn. The staff at Sunrise Bags would like to thank all those who attending the stand and appreciate all the warm comments the firm received. We look forward to seeing you all at Autumn Fair 2009. Sunrise reports 12% increase in sales for the third quarter of 2008 (November 2008) The firm is pleased to announce a 12% increase in sales for the third financial quarter of 2008 compared to the same time last year. According to Sunrise bags Business Development Director, Satnam Kular, ‘the firm has benefitted from freezing its prices for the last four months whilst its competitors have been forced to pass on the costs of increased manufacturing, fuel and raw material costs’ the firms success story despite the recent financial downturn has been attributed to its off shore manufacturing plant in Nantong, China. By significantly reducing the cost of manufacturing, the firm has been able to freeze prices and even offer credit underwritten by the firm itself. Another reason for these optimistic figures is that the credit crunch is driving consumers to seek cheaper comparable goods. Cut price giants such as Netto, Poundland and liddle have also reported similar profits cementing the case that consumers are purchasing a lot more budget consumer goods. Price freeze (September 2008) The last three financial quarters have witnessed significant increases in world wide fuel prices and this has made a major impact on the cost of freight from China to the UK and from our distribution hubs to our customers. The increase on fuel charges should have impacted on Sunrises trade sales price by around 4% but in an attempt to stabilize its market share, the firm has decided to freeze its prices which were set in the second quarter of 2008. The offshore manufacturing operation has enabled company to retain its market share but in stark contrast, many of the firm’s competitors have been left with no choice but to pass on the fuel duty to their own customers. This in turn has benefitted Sunrise as its sales team has witnessed increased sales for the last two consecutive months. New Hubs in Birmingham (UK) Derry (Northern Ireland) (September 2008) Sunrise Bags is pleased to announce that it has recently acquired new premises in Hockley, Birmingham to aid its SME distribution and cash and carry business. The new premises are just over 9000 square ft and designed to alleviate the main Wolverhampton distribution centers issue of dealing with smaller retailers. To add to this the new offices will also provide a base to Sunrise’s growing admin team and provide a platform to their sales team in the south of the UK.
In addition to the above the firm has also launched another distribution hub in Derry, Northern Ireland which has been designed to serve the whole of mainland Ireland. If you would like to obtain further information regarding the Irish venture please contact Ireland@sunrisebags.co.uk Forthcoming events (September 2008) The Ricoh Arena and Birmingham’s NEC will provide the platform for Sunrise bags to launch their new spring/summer 2009 Miss K fashion handbags and accessories products range. Amongst the new lines launched include contemporary leather handbags and purses in a beautiful crocodile ‘style’ skin design.
The trade fairs are also an opportunity to view our latest back to school range for autumn 2009 allowing first viewing of our new backpacks, wheelie backpacks, camping bags in various designs.
Due to the continuous wet climate within the UK, we have been asked to add to a range of umbrellas for the spring and summer period. Our offerings include a large selection of golf size, medium telescopic, small compact and clear dome umbrellas. To add to this, Sunrise has also added a stylish frilled catwalk collection to the range. All are available in various colours to suit. Should you wish to add your own corporate branding, please do not hesitate to ask one of our sales advisors for more information.
Chic (Ricoh Arena, Coventry) – January 18-21, Stand B26 
www.chicuk.com/ Should you require any additional information regarding Sunrise Bags please contact our sales team sales or press office for additional information
Sales@sunrisebags.co.uk, PR@sunrisebags.co.uk, or call +44 845 0943040 Bags for life (August 2008) Sunrise bags are continuing its eco friendly policy by adding new shopping bags or ‘bags’ for life to its product range. Not only does the use of these bags contribute to the reduction in harmful free shopping bags at the checkout but the actual materials used for our bags for life product are made from 30% recycled plastics.
Whilst every effort is made to reduce Sunrise Bags carbon footprint, we acknowledge that the challenge is to be as carbon neutral as possible. To aid this, the firm has sourced 15% of its manufactured materials from recycled plastics. In order to reduce the amount of fuel used for shipping from China to the rest of the world, shipping containers are offered as a method of delivery direct to customers on demand. Not only does this method reduce the time taken in freight, this methodology also reduces the number of kilometers/per liter during transportation.
For more information contact our sales team for additional information and pricing contact sale@surisebags.co.uk Manufacturing operations in China (August 2008) The operation in Nantong, China is one of the major reasons why Sunrise Bags is flourishing in these challenging economic times. Despite the weakening of the pound and the increased rise of raw materials, the cost saving by moving the manufacturing plant east has ensured that the company remains industrious, competitive and profitable.
The ethical and pro environmental values that the directors at Sunrise adhere to are transmitted throughout the spine of the business and are equally observed outside the UK.
There are certain schools of thought that prefer to use the metaphor ‘sweat shop’ when describing European offshore manufacturing and China. Whilst these types of assumptions are centered on exploitation and poor working conditions, Sunrise Bags is pleased to evidence its operations as fair, ethical and even best practice.
The high ethical principles enforced, ensure that our 200 Nantong workers are well equipped and enjoy healthy conditions. To cap all the above, Sunrise prides it self by paying its offshore staff excellent salary rates and has even developed a pension plan unique to the region.
Whilst creating the plant, Sunrise also contributed to the local community by donating sufficient funds to operate a school for staff children that are situated 0.5km from the plant. The school caters for around 80 Children between the ages of five to eleven.
Whilst every effort is made to reduce Sunrise Bags carbon footprint, we acknowledge that the challenge is to be as carbon neutral as possible. To aid this, the firm has sourced 15% of its manufactured materials from recycled plastics. In order to reduce the amount of fuel used for shipping from China to the rest of the world, shipping containers are offered as a method of delivery direct to customers on demand. Not only does this method reduce the time taken in freight, this methodology also reduces the number of kilometers/per liter during transportation.
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