ITP Range Launch at Spring Fair (Feb 2013)
Spring fair 2013 was an amazing success for Sunrise Bags, the event was chosen as the location for the launch of several new products.
The companies innovative brand ITP launched it's new super lightweight luggage designs at the fair. International travel partner's latest lightweight piece, Product 2115 was meticulously developed to be amongst the worlds lightest luggage cases. Designer Robert Button in conjunction with Keko Lee worked under the parameters of minimising weight but also ensuring that the structural rigidity of the suitcase was preserved too. Robert said " it took us a while to strip the weight down, which was really tough as mass weight removal just led to really poor rigidity, which was one of the designs primary requirements. However we were really
meticulous and we managed to save a lot of excess weight by designing innovative zip pullers, super thin lining, aluminium handles and our unique wire frame technology to keep within my mandate"